Custom Cannabis Packaging Trends For 2021

The legalization of cannabis products has increased the demand for cannabis products and provided businesses with new opportunities to capture this huge market. Packaging of these products also got popular as every company out there wants to attract customers with dispensary packaging, unique product design, logos, etc. This blog will discuss some of the popular cannabis packaging trends for 2021.

 Cannabis packaging with Compliance in Mind

 Manufacturers are not only focusing on the quality of cannabis packing but also making sure that the products comply with the global standards to increase their reach in the market.

 Potency - there are basically two ways for noting the potency. First is to write down the information but not smaller than 10-point font, bold, framed, and one or two font sizes larger than other labels like ingredients. The second option is to write it down with no smaller than 10 points, framed, and highlighted with some bright colors. It is a mandatory requirement to mention potency for all marijuana products.

dispensary packaging

Testing Claims - All potency claims about medicinal and recreational marijuana have to be tested. There are no strict guidelines about the testing but potency should still adhere to the labeling requirements.

 Edibles Regulations - Cannabis products can't be produced in the shape of people, fruits, or animals. However, the logos don't fall under this rule. Companies are opting for geometric or marijuana leaf shapes to avoid breaking the regulation.

 Child-resistant packaging regulations - legalization of cannabis in the US, Canada, and other countries resulted in huge demand for these products. Manufacturers need to follow all the packaging regulations to protect children. C-R technology is actively used to cap marijuana containers such as jars and bottles to prevent children from accidentally consuming cannabis.

 Packaging designs

 In 2021, packaging will become one of the important advertising and marketing tools. Every brand out there wants to make their product look unique, attractive, and stand out among its competitors, and having a unique packaging design helps in achieving that edge over competitors. The common leaf symbol is slowly fading away and giving way to minimalistic designs that look similar to non-cannabis consumer goods. Under-saturated pastels and clean, flat graphics, and some ampersands are some of the favorite packaging designs for creating illustrations that convey hand-made touch.

 Environment-friendly packaging

 This trend is not new but looking at its popularity, brands are actively using it for building their influence in the market, attracting and connecting with younger audiences. Building recyclable products & materials will help in increasing a brand's popularity, and emphasize its commitment to the environment. Most of the brands have followed this trend and will continue to follow this edibles packaging trend in 2021 as well.

edibles packaging

 Product Serialization

 Although cannabis products are relatively new to the market there are numerous instances reported for counterfeit products in the market. No company wants to compromise its brand name and image, thus product serialization will become an important tool for fighting against this counterfeit problem. Giving unique code, holograms, and serial numbers to each batch and product will be the priority of manufacturers to track their every product and fight counterfeit products.

 There is no doubt that in 2021 brands will focus on providing more eco-friendly, transparent, child-resistant, and compliance of their product. Following these trends will give them an edge over their competitors which means more sales and business for the brand.

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