Top 5 Marijuana Packaging Practices for Marketers

In this current competitive market, a brand should apply the best cannabis packaging practices to stay competitive, make a statement and establish its presence. With the legalization of cannabis resulted in rushing of new products into the market and to stand apart from the other brands started focusing on new packaging promotion methods. This blog will discuss some best packaging practices and how you can translate and convey them with your design.

Careful study the competitors

There is no other basic rule of packaging than this one “ Stand out on the shelf or you are dead in the water.” While finalizing a packing for your product it is important to analyze the competitors. The biggest advantage of studying your competitors is that it will help your product to stand out and catch the eye of the customers. Marijuana packaging will help your product to outshine others when placed on the same shelves resulting in increased sales.

Packaging shape, color & text

The three building blocks of a good package design is based on three things i.e. shape of the box, color, and text. A well-packaged product that feels great to hold on in hand can be a huge turning point for any brand. The packaging shape of a product should justify the product enclosed in it. The next is the text on the packaging which basically gives the voice to a product. Cannabis packing with a big green leaf image creates a warmth and eco-friendly feeling to the product making product which increases the overall look. 

Embracing technology and social media

Earlier the goal with packaging design is to connect with customers at an emotional level. But with the advancement in technology, it gives a whole new meaning in the current technological advanced marketing scenario. With cannabis packaging, a consumer will find it easy to connect with the brand by tracing additional information like origins of the plant, where it was grown, safety precautions, and even brownie recipes on the packaging. A marketer can also harness the power of social media such as Instagram, Snapchat, Pinterest, to advertise and a powerful design plays an important medium for effective running ads.

Messaging and responsibility

In today’s competitive market a brand needs to make credible claims around sustainability and social responsibility to connect with younger consumers. A brand should focus on sustainable farming techniques, eco-friendly packaging, organic and natural ingredients. Choosing all this will help in creating a responsible image for the brand and conveying the message of being environment friendly which is what consumers are focusing on nowadays.

 Authenticity and brand voice

Last but not least is creating brand authenticity and brand’s voice in the eyes of consumers. While creating a brand image with cannabis packaging it is best to integrate with your cannabis offerings. A brand should actively promote itself till the logo becomes the brand voice and consumers find their products authentic and develop their trust in them.

Since you are on this blog, it is evident that you are looking for marijuana packing solutions. You can check out  Dura-pack for unique and effective packing solutions that will surely help you out.